Our Mission, Your Glow

To craft science-driven, vegan cosmetics that deliver runway-worthy color and skincare-level comfort—empowering every woman to feel unapologetically rich, radiant, and cruelty-free with every swipe.

SheBRichLips

Our Core Values

At Aura Skincare, we believe in transparency, sustainability, and products that truly deliver results.
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SheBRichLips began on the runway.

Founder Brittany Richards was a high-school model who kept striding through college—majoring in Biology with a Chemistry minor by day and mastering bold beauty looks with her modeling troupe by night. The brighter the lip, the better.

Friends knew her for fearless fuchsia and statement reds, but mainstream formulas left her lips feeling stripped and sore. Brittany’s response? “One day I’m going to start my own lipstick line—luxury without the harsh chemicals.”

As the founder of SheBRichLips, I’m headed toward national growth, greater impact, and a legacy that my children and customers can be proud of. SheBRichLips is just getting started.
Brittany Richards
Brittany Richards
Founder of SheBRichLips